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    Build your legacy

    Reach for your financial goals with Vanguard funds

    Active eldery black couple laughing walking along the beach

    Get advice along the way

    Receive personalized investment advice with Vanguard advisory services.  

    Black finanical advsior smiling in conversation with client

    Level up your investment knowledge

    Review articles and expert commentary on a wide range of investment topics. 

    We wanted to better understand what financial success and legacy mean to Black Americans.

    Here’s what we learned.

    Black family dancing around. Mother and father dancing with young daughter and son

    59%

    of Black Americans believe "teaching family members how to think about money" is an important part of their financial legacy.**

    Father helps son pour water can in garden

    1 in 5

    Black Americans feel owning a business is a major financial goal.**

    Black man and woman stand with an open sign in from of them, inside their bakery

    43%

    of affluent Black Americans feel like their personal success can be an “inspiration to others.”**

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    Advice services are provided by Vanguard Advisors Inc., a registered investment advisor or by Vanguard National Trust Company, a federally chartered, limited purposed trust company.


    **These findings are from a poll conducted by Vanguard in May 2024 among 1307 US respondents. The margin of sampling error is plus or minus 3.1 percentage points at the 95% confidence level. The survey was conducted using Ipsos’ KnowledgePanel, an established online probability-based panel that is representative of the adult US population. For this survey, we collected a larger-than-usual sample of Black adults with a household income greater than or equal to $125,000. The data were weighted to match the U.S. population on key variables: gender, age, race/ethnicity, education, census region, and household income.

     

    Vanguard funds not held in a brokerage account are held by The Vanguard Group, Inc., and are not protected by SIPC. Brokerage assets are held by Vanguard Brokerage Services, a division of Vanguard Marketing Corporation, member FINRA and  SIPC.

    For additional financial information on Vanguard Marketing Corporation, see its Statement of Financial Condition: Audited and Unaudited


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